1/17/2024 0 Comments Mutiny ai 50m series tiger insight![]() But most companies don’t have the engineers or know-how to do all that." We solved this problem by creating a growth engineering team that wrote a lot of custom code to drive customers to buy - from optimizing our website and signup form to driving upsell and referrals in-app. "We were successfully driving top-of-funnel growth through ads and other channels, but it wasn’t converting into revenue. "I faced the 'conversion problem' firsthand when I ran marketing at Gusto," Rezaei told TechCrunch via email. ![]() ![]() When buyers follow on an ad online, they often land on a generic website without a targeted call to action, and soon leave not understanding why they should buy. Rather, she pegs it on static, templated websites that don't match the personalization delivered by ads. Jaleh Rezaei, the CEO of Mutiny, believes that the problem doesn't lie with the ads themselves. A 2018 survey of marketers by Rakuten Marketing found that companies waste an estimated 26% of their budgets on inefficient ad channels and strategies. But the picture doesn't brighten even after broadening out to all categories of advertising. Obviously, that's just one segment - retail. A report from ecommerce analytics platform Glew drives the point home: In 2015, 75% of retailers that spent at least $5,000 on Facebook ads ended up losing money on those ads, with the average return on investment landing around -66.7%. Advertising, particularly online advertising, isn't a surefire way to bolster business.
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